Required knowledge and understanding: advertising listings, including: agency fees and conditions agency practices in relation to obtaining listings business and personal referral networks documentation ethical standards associated with listing rural properties for sale or lease farming area for prospecting for listings networks that provide listing opportunities sources of listings target groups for obtaining listings techniques for identifying needs and motivations of clients to list rural property for sale or lease listing presentation kit, including: content format purpose marketing, including: budget materials plan strategies if properties prove difficult to lease marketing activities, including: advertising, including print and electronic media agency property guide brochures business-to-business marketing direct marketing inspections mail-outs networking open house seminars signboards targetting markets by service type internet and online advertising, including web pages, virtual tours and online directories market value, including: forces that create value types of value, such as value to owner, statutory value and security value methods of sale negotiation techniques presentation techniques principles underpinning effective listing and marketing materials, including: action attention desire interest property knowledge, including: cropping properties: yields, seasons, types of crops, soils, facilities such as grain storage and transport, diseases and rotational cropping dairies: quotas, breeds, lactation, dairy layout and equipment and conversion factors, such as dairy set up, herd, access and distance to market general: local market conditions, trends in sector and industry, land titles, geophysical and topographical characteristics, carrying capacity and local land characteristics grazing properties: dry sheep equivalent (DSE)/carrying capacity, pastures, soil types and breeds irrigated properties: water licence availability, soil types, topography, and types of reticulation, such as flood, drip, direct or row cropping water relevant federal and state or territory legislation and local government regulations related to: animal health anti-discrimination aquaculture consumer protection crown land environmental issues equal employment opportunity (EEO) financial probity franchises and business structure industrial relations livestock native title OHS privacy rural property sales, leasing and management taxation water rights role of stock and station agent in providing estimate of value ways of developing and maintaining a business network. |